For companies
Discover the world of mystery shopping with DEKRA Arbeit Group!
Especially at the point of sale, service and consultation quality are crucial for a positive shopping experience. At DEKRA Arbeit Group, we understand the key factors and challenges associated with long-term customer loyalty and reaching new target audiences. That's why we offer a service that regularly and professionally evaluates your company's service quality based on real, on-site criteria. Continuous evaluation is essential for gaining valuable insights and implementing targeted optimization measures.
Our expert team prepares thoroughly for each assignment, conducts an objective quality assessment using the latest insights, and provides your company with valuable feedback and concrete suggestions for immediate improvement of your customer-related services.
Was ist Mystery Shopping?
"Mystery Shopping" refers to a discreet, everyday method for assessing and optimizing your service quality. We perform unannounced test purchases or simulated consultations on your behalf to evaluate the interaction, competence, and demeanour of your employees in customer exchanges. The real experiences gathered provide you, as a decision-maker, with an authentic view and valuable information about the current state of customer service on-site. Essentially, it offers an unofficial perspective from the customer's viewpoint, clearly showing how friendly your employees are, whether their actions align with your company’s guidelines and policies, or if certain quality deficits need urgent attention for customer satisfaction.
Professional mystery shopping according to international standards
At DEKRA Arbeit Group, all mystery shopping projects are conducted according to the "International Code for Market and Social Research." This code, adopted by the International Chamber of Commerce (ICC) and ESOMAR, the world's largest market research association, is based on ethically recognised and value-compliant general standards.
Contact us today to learn more about our optimization solutions and elevate your company to the next level of quality.
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